Explore Commentaries

When a bank run, a pandemic, or an election spirals out of control, the spark is often informational. In 2023, rumors online helped accelerate the collapse of Silicon Valley Bank. During COVID-19, false claims about vaccines fueled preventable harms by undermining public trust in health guidance, and election lies in the United States fed into the broader dynamics that culminated in the January 6 Capitol attack.

What if nearly everything we think we know about misinformation came from just a sliver of the world? When research leans heavily on online studies from a few wealthy nations, we risk drawing global conclusions from local noise. A WhatsApp group of fishermen, a displaced community in a refugee camp, or a bustling market in the Global South are not marginal examples of information environments; such contexts call for an evolution of how we study misinformation.

In response to the escalating threat of misinformation, social media platforms have introduced a wide range of interventions aimed at reducing the spread and influence of false information. However, there is a lack of a coherent macro-level perspective that explains how these interventions operate independently and collectively.

In February 2025, Google’s AI Overview fooled itself and its users when it cited an April Fool’s satire about “microscopic bees powering computers” as factual in search results (Kidman, 2025). Google did not intend to mislead, yet the system produced a confident falsehood.

Misinformation research often draws optimistic conclusions, with fact-checking, for example, being established as an effective means of reducing false beliefs. However, it rarely considers the details of socioeconomic disparities that often shape who is most vulnerable to science misinformation. Historical and systemic inequalities have fostered mistrust in institutions, limiting access to credible information, for example, when Black patients distrust public health guidance due to past medical racism.

The potential for harm entrenched in mis- and disinformation content, regardless of intentionality, opens space for a new analytical agenda to investigate the weaponization of identity-based features like gender, race, and ethnicity through the lens of violence. Therefore, we lay out the triangle of violence to support new studies aiming to investigate multimedia content, victims, and audiences of false claims.

The climate lockdown conspiracies claim that a clandestine group of elites are planning to use climate change as a justification to enact widespread lockdowns and curtail freedoms. This conspiracy draws on a wide range of unconnected real-world events and suggests that their possibility of happening again is all the proof required.

Throughout human history, political leaders, oppositional forces, and businesspeople have frequently coordinated in secret for their own benefit and the public’s disadvantage. In these cases, conspiracy theories are capable of accurately describing our environment. However, the vast majority of research today operationalizes conspiracy theories as irrational beliefs that contradict our everyday knowledge.

The field of misinformation is facing several challenges, from attacks on academic freedom to polarizing discourse about the nature and extent of the problem for elections and digital well-being. However, we see this as an inflection point and an opportunity to chart a more informed and contextual research practice.

Was the 2023 Slovakia election the first swung by deepfakes? Did the victory of a pro-Russian candidate, following the release of a deepfake allegedly depicting election fraud, herald a new era of disinformation? Our analysis of the so-called “Slovak case” complicates this narrative, highlighting critical factors that made the electorate particularly susceptible to pro-Russian disinformation.