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This paper is a qualitative ethnographic study of how a group of meme factories in Singapore and Malaysia have adapted their content programming and social media practices in light of COVID-19. It considers how they have fostered, countered, or challenged the rise and spread of misinformation in both countries.

A content analysis of popular videos on YouTube containing tobacco-relevant material revealed five categories of misleading content about tobacco use in 2013. A re-examination in 2019 of the most heavily viewed exemplars of these categories identified in 2013 revealed a striking increase in viewership in all categories but especially in the portrayal and promotion of vaping.

Surveys of nearly 2,500 Americans, conducted during a measles outbreak, suggest that users of traditional media are less likely to be misinformed about vaccines than social media users. Results also suggest that an individual’s level of trust in medical experts affects the likelihood that a person’s beliefs about vaccination will change. 

The governance of online platforms has unfolded across three eras – the era of Rights (which stretched from the early 1990s to about 2010), the era of Public Health (from 2010 through the present), and the era of Process (of which we are now seeing the first stirrings).