Articles By

Crystal Abidin

COVID-19

Meme factory cultures and content pivoting in Singapore and Malaysia during COVID-19

Crystal Abidin

This paper is a qualitative ethnographic study of how a group of meme factories in Singapore and Malaysia have adapted their content programming and social media practices in light of COVID-19. It considers how they have fostered, countered, or challenged the rise and spread of misinformation in both countries.

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