Volume 5

Issue 7

Google allows advertisers to target the sensitive informational queries of cancer patients

Marco Zenone, Alessandro Marcon, Nora Kenworthy, May van Schalkwyk, Timothy Caulfield, Greg Hartwell and Nason Maani

Alternative cancer treatments are associated with earlier time to death when used without evidence-based treatments. Our study suggests alternative cancer clinics providing scientifically unsupported cancer treatments spent an estimated $15,839,504 on Google ads from 2012 to 2023 targeting users in the United States.

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Structured expert elicitation on disinformation, misinformation, and malign influence: Barriers, strategies, and opportunities

Ariel Kruger, Morgan Saletta, Atif Ahmad and Piers Howe

We used a modified Delphi method to elicit and synthesize experts’ views on disinformation, misinformation, and malign influence (DMMI). In a three-part process, experts first independently generated a range of effective strategies for combatting DMMI, identified the most impactful barriers to combatting DMMI, and proposed areas for future research.

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