Rachel E. Moran

In today’s digital media environment, emotionally resonant narratives often spread faster and stick more firmly than verifiable facts. This paper explores how emotionally charged communication in online controversies fosters not only widespread engagement but also the participatory nature of misinformation. Through a case study of a K-pop controversy, we show how audiences act not just as consumers but as co-authors of alternative narratives in moments of uncertainty.

Drawing on preliminary research about the spread of mis- and disinformation across Asian diasporic communities, we advocate for qualitative research methodologies that can better examine historical, transnational, multilingual, and intergenerational information networks. Using examples of case studies from Vietnam, Taiwan, China, and India, we discuss research themes and challenges including legacies of multiple imperialisms, nationalisms, and geopolitical tensions as root causes of mis- and disinformation; difficulties in data collection due to private and closed information networks, language translation and interpretation; and transnational dimensions of information infrastructures and media platforms.