Articles By

Greg Hartwell

Google allows advertisers to target the sensitive informational queries of cancer patients

Marco Zenone, Alessandro Marcon, Nora Kenworthy, May van Schalkwyk, Timothy Caulfield, Greg Hartwell and Nason Maani

Alternative cancer treatments are associated with earlier time to death when used without evidence-based treatments. Our study suggests alternative cancer clinics providing scientifically unsupported cancer treatments spent an estimated $15,839,504 on Google ads from 2012 to 2023 targeting users in the United States.

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