Evan M. Williams

Search engine audit studies—where researchers query a set of terms in one or more search engines and analyze the results—have long been instrumental in assessing the relative reliability of search engines. However, on alt-tech platforms, users often conduct a different form of search engine audit.

The Kremlin’s use of bots and trolls to manipulate the recommendation algorithms of social media platforms is well-documented by many journalists and researchers. However pro-Kremlin manipulation of search engine algorithms has rarely been explored. We examine pro-Kremlin attempts to manipulate search engine results by comparing backlink and keyphrase networks of US, European, and Russian think tanks, as well as Kremlin-linked “pseudo” think tanks that target Western audiences.