David A. Scales

Scholars and policymakers increasingly use ecological metaphors such as “information environment” and “information ecosystem” to describe contemporary informational spaces. Ecology offers more than loanwords. Its concepts and frameworks can help researchers understand relationships among people, technology, content, and society. We leverage natural science definitions and Pickett and Cadenasso’s six parameters of physical ecosystems to develop concrete models for studying complex informational systems.

In the new information environment represented by the internet and social media platforms, information of public health importance is transmitted rapidly by decentralized, interpersonal networks rather than through traditional sources like public health officials or professional journalists, thus requiring a new approach to counteracting misinformation.