Articles By
Arjun M. Tambe
Chinese state media Facebook ads are linked to changes in news coverage of China worldwide
Arjun M. Tambe and Toni Friedman
We studied the relationship between Facebook advertisements from Chinese state media on the global media environment by examining the link between advertisements and online news coverage of China by other countries. We found that countries that see a large increase in views of Facebook advertisement from Chinese state media also see news coverage of China become more positive.