Articles By
Abubakr Abdelbagi
Research Note
Research note: Likes, sarcasm and politics: Youth responses to a platform-initiated media literacy campaign on social media
Ioana Literat, Abubakr Abdelbagi, Nicola YL Law, Marcus Y-Y Cheung and Rongwei Tang
To better understand youth attitudes towards media literacy education on social media, and the opportunities and challenges inherent in such initiatives, we conducted a large-scale analysis of user responses to a recent media literacy campaign on TikTok. We found that reactions to the campaign were mixed, and highly political in nature.